5 Things to Make Your Online Videos Better
The professionals who study web development and search engine optimization (SEO) will tell you that videos are becoming critical, but the ease with which anyone can make a video means we have a market flooded with low quality niche-market videos.
To help you stand out among the crowd, follow these five things to make your online videos better:
- Look at the lighting
People want to connect with people, so be sure that the lighting flatters the people you put on camera. Can we see their eyes? Facial expressions? Is the room too dark and drab? Are you filming outside in the sun, making everyone squint? Look at the lighting before you shoot to be sure it tells the story you want to share. - Plan ahead for audio
Your audience has a limited level of forgiveness for poor audio. If they strain too much to hear the story you're telling, they will likely walk away. A small lapel mic for interviewers and interviewees will a difference, if used properly. Take the time to learn about using audio equipment, and your audio will improve greatly. - Use a tripod when appropriate
Many interviews are filmed using hand-held videos because it's faster/easier. While the motion of the camera does lend excitement to a bland environment, you must be careful about the amount of movement. When possible, use a tripod to steady the camera and prevent your audience from getting motion sick. - Use music
The next time you watch a film, close your eyes and do nothing but listen. You'll find music where you once took it for granted. Music sets the mood for your audience. Work with local artists or find free loops online to help improve your web videos. - Plan for editing
You can edit with the camera or on your computer using video editing software. How you edit your video shapes your story. Are your transitions harsh, or hardly noticeable? What segment should come first, second or third? Plan ahead for editing, no matter whether you do it yourself or hire an editor.
Remember, the videos you put online represent you, your company and your clients. Take the time to make sure you're doing them justice by taking a few steps to improve the quality of your online videos.
When you want a pro to help you develop online videos, just ask. I know a lot of talented, passionate people thrilled to help you improve the quality of your online videos. We are in a do-it-yourself (DIY) age, which means hiring a professional will help set you apart from your competition.
